Unlocking Retail Success - The Benefits of the In-Built Loyalty System of XtraPOS Cloud

In the retail environment, which retailers know is cut-throat, businesses are always on the lookout to set themselves apart, retain customers, and increase sales. One of the strongest ways of attaining this is by introducing an efficient loyalty programme. With XtraPOS Cloud, you not only get an advanced cloud-based Retail POS system but also get a built-in loyalty programme that intensifies customer engagement and increases the bottom line.

In this blog, we will look at the XtraPOS Cloud point of sale and appreciate the point that is always lost as the built-in loyalty system of a cloud POS doomsday for the 21st-century retailers.

Why Use A Cloud-Based POS?

Before touching on the loyalty system, it is important to take a look at the advantages behind a cloud POS such as XtraPOS Cloud:

1. Always Available

• Access sales, inventory, and customers anywhere.

• Have the flexibility to get things done without being at a particular location.

2. Low Initial Cost

• Avoid  expensive infrastructure expenses by having subscription-based pricing.

  
  

• Reducing continuous work for IT services by having automatic maintenance of systems.

3. Scalibility

• A POS that helps you easily grow from a single retail business to several without drastic changes in hardware or software.

4. Data Security

• Cloud storage guarantees safety of your data which is encrypted and backed up at regular intervals.

• Minimises the chances of data loss because of system crashes.

The Importance of Loyalty Programmes

The cost of acquiring a new customer in retail is at least five times more expensive than retaining an already existing customer. This rise should, in part, be addressed by loyalty schemes which induce repeat purchases and facilitate the establishment of durable relationships with customers.

Here is why an in-built loyalty system, like the one offered by XtraPOS Cloud, is essential:

1. Increased Customer Retention:

• Reward programmes increase the frequency of visits thus making people that only purchase occasionally into loyal customers.

• Studies show that loyal customers tend to spend up to 67% more than newer ones.

2. Data-Driven Insights

• Monitor customers on the basis of their preferred product, product items they have bought, and items they have used.

• Provide necessary rewards and relevant recommendations based on the assessed data thus enhancing tailored shopping experience.

3. Higher Average Spend

• People who are loyal to a store often buy more to unlock more rewards.

• Leverage tiered reward systems for increasing the likelihood of increment of cross-selling and up-selling.

4. Customer Acquisition through Referrals

• The power of the referral remains the strongest advertising tool of marketing.

• Offer referral rewards, transforming loyal customers into brand ambassadors.

What Makes the Loyalty System of XtraPOS Cloud Unique?

The loyalty system embedded in XtraPOS Cloud goes beyond functionality and is able to strategically help your business grow and achieve its goals.

1. Seamless Integration

• Unlike standalone loyalty platforms, the loyalty programme of XtraPOS Cloud is contained within the POS itself.

• There is no need for complicated third-party connections or data integration.

2. Customisable Rewards

• Whether you want it to be points, bonuses, or a tiered percentage discount system, such a programme can be created to match your brand.

• Identify events such as rewards for birthdays, a discount for the first purchase, and VIP memberships.

3. Real-Time Rewards

• Notify customers about the amount of the reward to their accounts after every purchase.

• Because of the connections’ real-time nature, the customers will instantly see the added value and it will encourage them to stay engaged.

4. Omnichannel Capabilities

• Customers who purchase in stores, online, or through a mobile app get points and are rewarded regardless of the channel.

• Improve shopping experience by creating a seamless environment to promote customer loyalty.

5. Actionable Analytics

• Viewing detailed reports enables you to see which incentive captures an audience the most.

• Place customers into tiers (e.g. buyers, big shoppers) for marketing strategies.

6. Simplified Enrolment

• Making the enrolment process effortless at the time of checkout encourages more customers to enrol.

• Get useful contact details which will help put together useful marketing strategies in the future.

Real-World Benefits of the Loyalty Program of XtraPOS Cloud

Merchants of XtraPOS Cloud have seen excellent effects with their implemented loyalty system such as:

• Increased Foot Traffic: The loyalty programmes encourage customers to frequent more regularly, especially when there are promotions.

• Improved Customer Experience: Customers appreciate the value offered through loyalty towards their purchases, improving satisfaction and retention levels.

• Higher Revenue: Revenue has been shown to highly correlate with loyal customers; therefore, the programme is more of an asset than a liability as it generates more revenue.

How to Maximise the Loyalty System

In order to get the best out of the loyalty features offered by XtraPOS Cloud, follow these simple guidelines:

1. Promote Your Programme:

• Make sure customers are aware of the reason and the benefits of joining your loyalty programme during checkout, when visiting your website, or through social media.

• Ensure that every customer comes across it by using signage and staff training.

2. Personalise Rewards:

• Make an offer based on their buying behaviour. For instance, if a customer buys facial wash, they should get an offer for purchasing a moisturiser or other related items.

3. Engage Customers Regularly:

• Communicate the reward balances, other member-exclusive offers, and promotional offers.

• Use email and SMS marketing tools available in XtraPOS Cloud.

4. Monitor Performance:

• Explore the built-in analytics to monitor redemption rates, customer engagement, and ROI.

• Modify your application based on the aspects that provide the biggest levels of interaction.

  
  

Loyalty Made Easy by XtraPOS Cloud

Loyalty programmes are elements that can no longer be treated as an option but a must-have in this world of competitive retail. XtraPOS Cloud gives you a powerful, cloud-based POS system with a fully integrated loyalty programme that creates deeper customer relationships, enhanced satisfaction and fuel repeat business.

Investing in XtraPOS Cloud is not only about managing transactions, but also includes making customers enjoy their shopping experiences to ensure that they do not just buy once, but are brand advocates for life. Advance your retail business to the next level with XtraPOS Cloud’s full potential , which includes its loyalty system.

Contact us if you want to know more.