Introducing Customer Insights: Unlock the Power of Your Loyalty Data

Good data should drive better decisions, that’s why we’re thrilled to announce our latest addition to XtraPOS Cloud, customer insights. Customer insights takes traditional customer loyalty to the next level, taking simple data and turning it into actionable insights which strengthen customer relationships. 

What are Customer Insights?

When customers consent to join your loyalty scheme, their data becomes part of your customer insights and reveals collective demographics and purchasing patterns. Furthermore, if customers also consent to receive promotional messages, you can create tailored marketing campaigns for your demographic.  

XtraPOS Cloud essentially helps you to understand who your customers are, rather than what is being purchased and when.

Here’s what you’ll be able to see:

• Demographic breakdowns — such as age ranges and gender distributions.

• Product-level demographics — this allows you to view which products are being purchased by certain demographic groups.

• Top point-holders — identify customers with the most loyalty points earned.

• Birthday insights — know which customers have their birthday coming up.

• Segmentation & filtering — cross-filter by demographics and purchase behaviour.

  
  

All of this is presented in your XtraPOS Cloud system via dashboards and visual reports, allowing you to spot trends at a glance.

Why It Matters: 4 Ways You Can Use Customer Insights

1. Tailor Marketing & Promotions 

Knowing that a certain product category is popular amongst a particular demographic allows you to customise the promotions and messages sent to that segment.

2. Reward Your Best Customers

By knowing which customers have the most points you can continue to engage them by offering VIP offers, early-access deals, etc.

3. Birthday & Occasion-Based Engagement

Being able to view upcoming birthdays allows you to automatically send offers or gifts to customers, driving loyalty and promoting reengagement with a small gesture.

4. Strategic Insights for Growth

It is possible that product popularity amongst certain demographics can diversify, or change altogether. Having customer insights allows you to adapt your strategy accordingly, ensuring your marketing never becomes outdated. 

Interested in learning more about customer insights for XtraPOS Cloud? Contact us today and we would be more than happy to assist you with turning customer data into actionable insights.