The holiday season comes packed with activities that are essential for a retail business to extend its sales volume, attract new customers, and build brand loyalty.
Nevertheless, it also means that there is increased foot traffic and customer expectations, which requires a business to be organised and effective for such an event. Through the great features of XtraPOS, your business can navigate these obstacles while increasing sales opportunities. Here are some tips on how to utilise XtraPOS this holiday season.
Focus On Efficient Utilisation Of Inventory
It is during the holidays when stock is the core of the retail business. Through XtraPOS’s inventory tracking feature, you can eliminate forgetfulness and disorganisation as the system keeps track of stock across all your outlets. Allowing you to never experience stockouts or overstocking.
Let’s say a clothing shop that retails holiday-themed items can use XtraPOS to find out how many Christmas jumpers or New Year’s dresses are in stock. There is an added benefit in the advanced purchasing tools that allow adjustments to procurement plans to suit sales influences and forecasts.
Tip: Use the analytics dashboard to capture ideas early on about what could be some high demand products. Significant sales should make a lot of sense for these items, thus offering discounts to encourage bulk purchases would assist.
Easy Administration for Businesses with Multiple Stores
When you have several kiosks or branching out locations, XtraPOS offers a centralised portal from which all the warehouses can be accessed. Whether it is stock level variation for particular stores or checking sales for different stores, the system makes multi-store management seamless.
Suppose you have a chain of gift shops. XtraPOS would allow you to monitor the stock available in all the shops and redistribute them to those performing better. This way, every store would be able to stock the most sought-after products by the customers.
Tip: Analyse sales reports and allocate more manpower towards the outlets that are busy during peak hours when they serve the highest clientele.
Increase eCommerce Sales with eCommerce Catchers
With the majority of shoppers making their purchases online, there is no doubt about the need for eCommerce to be incorporated into XtraPOS. In this case and other similar cases, XtraPOS eCommerce integration will enable you to manage the stocks, orders and offer services such as order pick-up or delivery of goods.
For example, a toy retailer can utilise the integration to implement a special promotion for items currently featured on their website while preventing inconsistencies in stock displays across their website and retail stores. Regardless of the channel, a large number of customers can face no difficulty in purchasing all items of their choice.
Tip: Market holiday promotions and special offers on the internet and modify your website so that it provides real-time stock levels to eliminate cases of overselling.
Enhance Marketing Strategy with Interactive Reports
With the help of XtraPOS’s live report, you can efficiently monitor the effectiveness of holiday promotions. This way, you can change the strategy of particular campaigns or develop new campaigns depending on how customers respond.
For example, if only a few buyers are swayed by a discount on present cover, offering discounts alone will not be sufficient to convince buyers. These strategies play an important role in making quick revenue-generating decisions.
Tip: Host flash sales during the busiest times of the year and carefully evaluate performance so that the most traffic to the stores and websites is attained.
Build Strong Customer Bonds
During the holiday shopping season, this is essential in order to rise above the crowd. With XtraPOS, you will be able to engage in collection activities regarding customer activity, preferences, and purchase history. Roll these out in marketing campaigns, customised emails, or loyalty promotions that encourage customers to engage away from the competition.
For example, a beauty retailer may offer discounts on holiday gift sets to consumers who are either their loyal clients or those who purchased similar items in the past.
Tip: Use holidays and festive periods to encourage customers to sign up for the loyalty programme by offering extra points for holiday spending.
Stress-Free Scaling of Operations
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Operational headaches are an inevitable part of business during the holiday rush, but they are manageable XtraPOS. If you are launching temporary stores, introducing new products or even experiencing more transactions, the platform guarantees expansion capabilities without problems.
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Take, for example, a gourmet food shop that operates a cut-out stall at a Christmas market. With XtraPOS, they will be able to manage the temporary outlet without suspending business at the main shop because the stall is centrally controlled.
Tip: It would be advisable to carry out a system check as well as train the staff on demand.
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Increase Team Efficiency
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Managing staff is also possible via the platform since XtraPOS automates the heavy-duty departments. Logs create schedules, log time, and performance, and ensure the organisation is well positioned for the busy holiday.
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For example, with the use of XtraPOS, one can study customer traffic trends and allocate additional work hours to those who tend to have a large range of clientele during those hours.
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Tip: Give your workers holiday bonuses that are based on sales targets which will boost performance.
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The Christmas holidays are very beneficial for retail businesses if well planned. With XtraPOS, everything from inventory control, multiple locations, enhancing customer experience, and management of business processes is possible for a fruitful season.
When you take advantage of the great features of XtraPOS, you can’t help but concentrate on the most important aspect—offering great service and enhancing the customer experience.
To explore how XtraPOS can transform your business this holiday season, contact us. Â
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