Engaging Customers Via Proximity Marketing

The future of increasing in-store engagement depends on not just understanding what your customers want, but also where they are and when they want it. This is where proximity marketing comes in, a modern day marketing method that reshapes retail along with your POS system.

What Is Proximity Marketing?

Proximity marketing uses location-based technology to communicate with customers via their mobile phones when they are physically nearby to the business. This creates advertising that reaches customers at the right time, creating the perfect opportunity for them to make a purchase.

Proximity marketing can be enabled via:

• Wi-Fi networks

• Bluetooth beacons

• Near field communication (NFC)

  
  

How Does It Work?

Proximity marketing combines context and timing to deliver relevant messages in real-time to people near or inside your store.

With proximity marketing, you can:

• Increase foot traffic – attract clients passing by with special offers

• Promote purchases in-store – recommend specific products to customers already browsing

• Enhance loyalty programs – give returning customers perks and rewards based on location

• Collect valuable data – Learn about customer shopping habits and preferences

  
  

Combining Your POS and Proximity Marketing

Integrating your POS system with proximity marketing creates a dynamic system to boost engagement.

Here is how can it be done:

Consider linking your POS with GPS technology and capture data, the rest is straightforward. Provide customers with the option to opt for location-based notifications, such as through a mobile app, and create targeted messages which match to your offers and store layout. Over time, you will be able to use your customer data to refine messages and tweak campaigns.

In a world full of generic subscription emails and product promotions, create unique promotions for your customers. Being specific to time and location attracts attention and makes you stand out. Whether you are a coffee shop or a retail store, show your customers they are right where they need to be.